Are your rankings “above the fold,” meaning before
you scroll down on the page? If not, work hard on
getting your rankings above the fold.

That’s the most important “real estate” on a Web page.

So, how do you improve upon this?

Search for your most important keyword phrases. Look at your
competitors’ titles and descriptions. How do yours compare with
theirs?

Make sure your titles and descriptions are more compelling
and designed to grab the visitors’ attention immediately. Ask for
several people’s opinion on this — your opinion may be too biased.

If you’re just listing keywords in your title and description versus
a compelling title and description, rewrite your tags immediately.

Did you know that every page of your Web site stands on its own?

Every page should have a unique title, description, and keyword tag.
The description tag should describe ONLY that page.

The keyword tag should include keywords for just that page.

Include 5-6 keywords, including the main keyword phrase and synonyms of that
keyword phrase.

Don’t make the mistake of including every keyword that could possibly describe
what your site is about in your keyword tag. Make your keyword meta tag specific
for each page.

The keyword tag holds very little importance anyway, but be sure to make it page
specific. FOCUS!

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